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“With the a rise in fast fashion, the influence of social media and a focus on direct-to-consumer shopping, it’s safe to say the fashion industry has seen a lot of change… these labels have changed the game — and you’ll want to be in the know from the beginning.” Sarah Ball, Fashion Market Editor, recently highlighted Simply Be as one of four brands that are changing up the plus size fashion game and highlighted our size-inclusive brand relaunch in the US. Incorporating shoppable videos and a brand new online editorial hub, our new campaign pushed boundaries and made plus size shopping more accessible. Working with fresh faces Natalie Nootenboom (niece of supermodel Devon Aoki and DJ Steve Aoki) and Sports Illustrated swimsuit model and face of Khloé Kardashian’s Good American denim brand Sarina Nowak, at Simply Be, we’re breaking the rules. Our U.S. Vice-President of Marketing, Rich Storer said, “We have a responsibility to empower women and this comes in many different forms.”

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I work in the ecommerce team at Simply Be and also manage the Simply Me blog. I love to practice yoga, eat avocados, dance and drink red wine (in that order). Check out my personal lifestyle blog The Style Parcel below. Get in touch and let me know what you’d love to see more of on Simply Me!

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