Simply Be Spring Campaign

Our spring campaign has landed and we have well and truly rewritten the rules. Created to evoke the confidence you already have, our brand new athleisure, swimwear and festival collections, feature size inclusive pieces, to elevate your wardrobe to stylish new heights. These new collections reinforce our message that all women, of any shape and size should feel confident and empowered through the clothing they wear.

ATHLEISURE

We took the gorgeous La’tecia Thomas and Sarina Nowak to Venice Beach, LA to shoot our athleisure collection, designed exclusively for the US. The collection comprises key athleisure staples, with an edge of urban sophistication, featuring subtle sporty details, like striped cuffs and waistbands. A focus on cut to delivers empowering styles to women who have embraced their curves and want more confident, dynamic pieces within their wardrobe. Whether you’re on the way to ballet or brunch make sure to do it in our brand new collection. No frills. No rules. This is athleisure.

Shop Athleisure >  View the Campaign >

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SWIM

Pool or beach? Everyone has a favorite so we made it easy for you to choose. Be like La’tecia Thomas on Venice Beach and play with color and shape for full on beach bombshell. Or take notes from Natalie Nootenboom and Kyrsten Sinclair who showed us how to become sassy, pool side loungers in Palm Springs. Whichever you decide on, our brand new swim collection is designed to be size inclusive, providing confidence in all the right places. From tummy-trimming wonders to superior support, these genius bikinis and super flattering suits will turn even the most swimsuit-wary gal into a certified sun goddess in no time.

Shop Swim >  View the Beach Campaign >  View the Swim Campaign >

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FESTIVAL

Whether your chilling under the palms at Coachella or dancing on the dunes at Burning Man, we at Simply Be have got festival wardrobes covered with our debut collection. Shot on location in LA, we put a new spin on the nonchalant modern grunge aesthetic, with the 40-piece collection featuring looks that range from polished up-town to delicately feminine looks, with ethereal sheer layers appearing in wind machine-ready dresses and jackets.  Natalie Nootenboom and Kyrsten Sinclair effortlessly proved that festival style can be sexy and empowering at any size.

Shop Festival >  View the Festival Campaign >

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Which is your favorite collection? How will you be styling your spring wardrobe? Let us know in the comments below.

I work in the ecommerce team at Simply Be and also manage the Simply Me blog. I love to practice yoga, eat avocados, dance and drink red wine (in that order). Check out my personal lifestyle blog The Style Parcel below. Get in touch and let me know what you’d love to see more of on Simply Me!

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