A Day in the Life of the Product Team

This week the product team headed to Liverpool to see what the British Style Collective had to offer us in 2017. The British Style Collective is an annual fashion event, which was held in Liverpool this year.

In the morning we attended a few panel talks from industry specialists. It’s always great to hear what the guest speakers have to say. My favourite panel was the team of stylists which I have included photographs of below. This team had the best outfit builds in my opinion and really nailed some fresh spring/summer looks!


Next we hit the stalls. There was a huge hall full of stands featuring fashion and beauty retailer’s best products! The stands were packed with merchandise and the atmosphere was bustling. Both Simply Be and Lovedrobe (one of the brands we work with who were a previous winner of the ‘Best Designer’ award at the plus size fashion awards in London) had stands there, so naturally we went and checked those out.

The main hall with the stalls

The Lovedrobe stand

The Simply Be stand

Charlotte modelling one of Simply Be’s denim jackets

The Simply Be stand had the best picks of the season including one of Charlotte and I’s favourite denim jackets. Its super easy to wear as you can chuck it on over most outfits without much thought. The motif and badges on the back of the jacket are bang on trend and add a fun edge!

Fashion Arena

And then it was show time..

The first fashion show of the day could best be described as fashion theatre. It was an extravaganza of costume, colour and dancing along with a display of the high streets hottest looks. The key looks portrayed in the fashion show were the result of a dedicated trends report which was based on the consumer.

One of the key colours that could be depicted from the fashion show was pink. See our Think Pink! 3 Ways to Wear the Pink Trend post for tips.

Metallics were also a key theme that was heavily featured in the fashion show. Don’t just think of accessories, think of clothing too… especially metallic miniskirts!

Designer Catwalk

The designer catwalk was held in the breath-taking St George’s Hall. The stunning architecture and finesse was the perfect back drop for the designs we saw on the catwalk. These designs were reserved for evening wear and occasionwear. The designers who’s collections were featured in the show included; Sarapol, Philip Armstrong, Edeline Lee, Barrus, and David Ferreira.

Before the Fashion show began there was a series of Q&As, hosted by stylist and broadcaster Antonia O’Brien. Guests included industry experts from across the fashion and beauty realm.

Once the fashion show got under way it was presented by Hilary Alexander, who was the former fashion director of the Daily Telegraph and was the featured stylist on Britain’s next top model. I loved the original series of the show with Tyra Banks on America’s next top model!

Here are some photos of the models in the designs:

Philip Armstrong

David Ferreira


Designer Show Room

In the designer showroom there was a more extensive selection of the designer’s collections. This was the same designers whose collections were featured on the run way; Sarapol, Philip Armstrong, Edeline Lee, Barrus, and David Ferreira.

There was also a silk scarf collection by Gary James McQueen, called Life- Death- Rebirth. This collection was influenced by the designer’s late uncle Alexander McQueen.




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